Commercial
The news that Karl Lagerfeld had asked Kaia Gerber to create a capsule collection of ready-to-wear and accessories emerged back in January 2018, and now the fruits of the partnership have emerged.
Called simply, Karl Lagerfeld x Kaia, the day-to-night line incorporates a Paris-to-LA narrative, with Gerber responsible for breathing her West Coast style into Lagerfeld’s Parisian aesthetic. It is the company’s largest collaborative project to date.
And so, wetsuit-inspired bodysuits sit alongside logo hoodies, biker jackets and double-breasted tuxedos in the comprehensive line of largely monochrome pieces. Monogram chokers, over-the-knee socks, mini rucksacks and velvet bags, trainers and chain-embellished hats make up the accessories section, which will go on sale on Karl.com and Revolve.com for two weeks on August 30. The product will then be rolled out to other international e-tailers, followed by a a series of events in Los Angeles, New York and Paris, according to WWD.
Lagerfeld, who is a keen photographer, shot the campaign himself in his 7L studio in Paris’s Saint-Germain-des-Prés district. The lookbook, however, was shot in LA, immersed in Gerber’s natural habitat of palm trees, skate parks and beach fronts.